Social media is one of the most powerful lead generation tools. Nearly everyone spends time on social media platforms – and everyone who has a car also needs tire changes.
Using social media for your tire changing business can open the door to a whole new target audience that cannot be reached as easily with a website or traditional methods of marketing. Here’s how to make the most of your social media platforms.
Highlight Your Unique Selling Proposition
On every social media platform, you have a chance to present yourself and your tire change business in the profile description.
On some platforms, like Instagram, you don’t get many characters to sell yourself. That’s why you need to focus on what matters – what makes you different from other auto tire changing services in your area? Why would customers pick you out of the bunch?
Your unique selling proposition could be a variety of things. For instance, if you offer 24/7 services, provide emergency tire changes, or give complimentary services, those could be some great selling points.
Here’s a quick tip – ask your current customers what they like the most about your tire changing business. There must be a reason why they continually go to you instead of someone else. Find out what that is, and take advantage of it on your social profiles!
Showcase Your Customers
There’s nothing that gains the trust of people quite like social proof. Sure, you can post all you want about the quality of your tire changing services, but your word is just that – your word. Obviously, you think your tire changing services are great. But what do other people think?
When you have tire changing appointments, ask your customers if you can take a photo of them with their vehicle to showcase on your social media pages. You can even write about nice comments they said about your service, which leads to our next point…
Encourage Customers to Leave Facebook Recommendations
If customers have to choose between 2 identical auto tire changing services, they’ll be more likely to choose the one that has better recommendations and reviews.
Your Facebook page will be much more effective at generating leads if it contains positive reviews from your existing customers.
But don’t assume that your customers will think about leaving you a review on their own! Make sure to remind them about it so they don’t forget.
Link Your Booking Pages
People spend a lot of time on social media. Whenever you ask them to leave the platform to visit your website, you’re asking them to interrupt their day for a chance to give you money. To make it easier to say ‘yes’ to booking your auto tire changing services, add a booking button directly to your social media pages.
Not only is this quicker for the customer, but it’s easier, too. They won’t need to wonder where to go if they need your services. Everything is handled from your social media page, and once they’re done, they can go back to browsing as usual.
You have 2 options for setting this up: find a developer to create a custom tool for you, or do it seamlessly for a fraction of the cost with PodiumIO’s online sales channel tools.
Book a free demo today to get started!