How to Sell Your Home Cleaning Services Online (& ensure you stand out from the competition)
Editor’s Note: This post was originally published in October 2019 and has been revamped and updated for accuracy and comprehensiveness
Even for local service-based businesses like home cleaning services, having a solid online platform is key to expanding your outreach. There are only so many people you can reach with flyers and pamphlets, and only so much time you have to go door-to-door!
Let’s break down the 5 essential success factors for selling your home cleaning services online – and ensure you’re the obvious choice compared to your competitors.
This post is an offshoot from How To Run A Home Cleaning Services Business. Read the main post to learn everything you need to know!
1. Nail Down Your Pricing Model
Is your pricing model clear and easy to understand?
Before setting up to sell your house cleaning service online, you need to know exactly how your pricing model works.
As a service-based business, pricing your services can be a challenge because you need a model that is scalable yet flexible enough to address and solve your customers’ problems. Offering “one-size-fits-all” or “package” pricing can turn potential customers off because each customer’s home may be different in size or their extra needs (eg. Extra services like cleaning the refrigerator) may vary from customers to customers. With PodiumIO’s fully customizable Live Pricing & Real-Time Booking Pages (aka Online Price Calculator) you can offer each customer a personalized price.
Whether you charge by the hour, by fixed price (Bedroom, bathroom, per sqft) or Al-a-carte, with PodiumIO you can sell your home cleaning services online in one or more ways that fit best with the way your customers buy their home services online.
If you don’t know where to start, do some competitive research to see what other home cleaning businesses in your area are doing in terms of pricing. (Need help email Franc@podiumIO.com and he’ll be happy to help). Researching the competitive pricing will help you figure out a ballpark for the amounts you should charge, and may also inspire you on how to price your home and commercial cleaning services online. Remember, if you are using PodiumIO’s online live pricing (calculator) booking pages, once you get going, you can easily update and adjust your pricing in seconds without having to spend countless hours updating your website.
However, figuring out your pricing model is only half the battle. Be upfront about your pricing model.
Your pricing needs to be easily understood by online visitors. If prospects have to dig through several online layers to find detailed pricing info, you’ve got some work to do. Be upfront about your pricing model. If a certain add-on costs more than the regular package, state so. Don’t make your prospects pick up the phone and chase you down for the details.
If you have a personalized pricing feature on your website, even better! Clients can play around on your site and explore all your package options while knowing exactly how much they will need to pay for specific home cleaning services.
Related Resource: How to build a consistent & competitive pricing model for your home cleaning business
2. Give your customers an option to Book online
Clear pricing info is useless without built-in booking pages. If your pricing is displayed on your site, but you don’t give your prospects the option to book online, they’ll have to call you anyway.
A streamlined booking page should be easy to use for any client and include:
>> Real-time schedules of you and your cleaning crew,
>> The option to choose specific cleaning services, and
>> The ability to pay online
One more thing – make sure to send a booking confirmation to all clients via email or text. Without confirmation, it’s difficult to know if the booking worked or not.
3. Launch a User-Friendly Website
Selling your home cleaning services online is impossible without a proper business website.
Apart from your pricing and booking pages, your website should inform your prospects about everything there is to know about your cleaning business.
What sets you apart from your competitors? What value do you bring to the table? The obvious answer is ‘a clean home’, but dig deeper into the unique aspects your home cleaning business provides. E.g Peace of mind with less clutter, health and safety with green cleaning options, or more free time for your customers family.
Additionally, use client-centric language on your website. It’s not about you, your brand, or your employees.
It’s about the homeowners and their needs.
Lastly, your website should be easy to navigate – don’t make your clients jump through hoops to access the info they need! This means ensuring your website is mobile-responsive as well. Try a PodiumIO website to fit all your website needs!
4. Include ‘Book Now’ Buttons Everywhere
Guess what? Your website isn’t the only place you can sell your services. A large chunk of your audience can be reached via social media.
Although some leads will click on your website link via your social media profiles, others will prefer to remain on social media platforms and won’t want to disturb their comfort.
That doesn’t mean you can’t get them to book your home cleaning services. Platforms like Facebook and Instagram have booking buttons directly available in business profiles.
By linking your booking pages with these buttons, you’ll streamline the customer journey and make it easier than ever to book you.
Doing this quick step automatically makes you available to a wider audience who will never stumble on your site!
5. Figure Out the Right Keywords for SEO
So now you have a website and a social media presence.
For your social media followers, it’s easy to find your site. But what about the others?
You need a way to get more eyeballs on your house cleaning service website.
And what do people do when they need their homes cleaned?
That’s right – they look it up on Google.
However, you most likely have several competitors fighting for a spot on that first results page of Google. The first step to appearing on page 1 of Google search results is knowing what search term you’re trying to rank for, exactly.
What exact keywords are people typing into Google when they’re looking for home cleaners?
Those are the words you want to rank for. And it just so happens we’ve gathered a list of the best 50 keywords for home cleaning service businesses. Subscribe today and we’ll help you set it up!
Concluding Thoughts – Grow Your Online Empire
Having a local service-based business like home cleaning doesn’t mean your online presence should suffer. In fact, selling your home cleaning service online is one of the more time-effective (and cost-effective) ways to grow your business.
If you’re looking for an all-in-1 solution to nail all of these techniques for selling home cleaning services online, PodiumIO has you covered. Sign up for a free trial today and watch your business grow!