Create a User-Friendly Website
Your website is the home-base of your pressure washing business when it comes to online marketing. Whether it’s your sole lead-generation tool or you’re implementing it with other platforms like social media, this is where the core will be.
Your social media posts should have the goal to redirect users to your site. Your content marketing should be hosted here as well.
So what does it mean to have a user-friendly website? Make Visitors Feel Safe. Ever been on a website and noticed the ‘not secure’ sign next to the URL? How did that make you feel?
Yeah, not great.
You may think that getting a secure connection on your website is complicated. But in reality, it’s not as difficult (and expensive) as you believe!
For instance, with PodiumIO’s START-UP and GROW subscriptions with the website option, an SSL certification is included. No need for you to figure out how it works to make your online visitors feel safe when visiting your pressure washing services website.
Have some existing customers who enjoyed your pressure washing services? Add their comments to your website as testimonials!
Testimonials provide social proof that you’re a real pressure washing business who serves real people. No one wants to be the first at trying out a service, and all you need to do to take that fear away is to showcase real customers – and what they have to say about you.
- Show Real-Time Availabilities
Customers don’t want to do brain gymnastics to figure out when you’re available. All they want is easy access to your pressure washing services.
If they need to do too much work to understand whether or not you’re available – like having to call you directly on the phone – they’ll probably bounce off your site and look elsewhere. It’s 2019 – save the time of both yourself and your customers by adding real-time calendars to your site!
- Create Mobile-Responsive Pages
Many people use their mobile devices to browse online. If a prospective customer lands on your site via mobile, they need to have a seamless experience.
If your site is only optimized for desktop, the mobile experience will be clunky and off putting. Let’s say it again – making customers work too hard will chase them straight into your competitors’ arms!
Nowadays, you don’t need to design a mobile version yourself. Using a mobile-responsive tool to create your website – like PodiumIO – ensures that you can keep a single version of your site that looks great on all platforms.