How to generate leads for your pressure washing business

You love the feeling of being out on the field and power cleaning everything in your path. Honestly, there’s nothing more satisfying than watching dirt disappear under the jet of a pressure washing machine.

Unfortunately, you need to do more than pressure washing to run a business. For you to have anything to wash, you need to be generating leads.However, you don’t have to spend a fortune – and spend every waking hour on marketing – to generate a good amount of leads for your pressure washing business.

Here’s how to create a constant stream of customers to grow and scale your pressure washing business in 2019.

Use the power of email

Email is underrated by many local business owners, in favor of more traditional outreach like door-to-door. But when used correctly, email can be a powerful asset for your pressure washing service business.

There are several ways you can collect email addresses for marketing campaigns:

• Add a newsletter form to your website
• Offer a helpful eBook or another type of document in exchange for an email address
• Let customers book you using their email address

So what could you include in your emails? The first thing that comes to mind is promotions and discounts, of course. But you don’t have to stick to that. You could share interesting facts about pressure washing, offer behind-the-scenes content about your business and staff, showcase your clients, and more!

Remember that not every email has to be aimed at generating a sale. Email marketing can nurture prospects over time, so that when they need pressure washing services, they’ll think of you first.

Educate prospects about pressure washing

Similarly to email marketing, you can implement a content marketing strategy to provide more value to your prospective customers.

This content can come in the form of: Blog posts, Videos, Infographics, Social media content, eBooks

You’re an expert in the field of pressure washing, so there is probably a ton of information you can share that your audience doesn’t know. How often is pressure washing recommended for certain surfaces? How can you tell a great pressure washing business from a mediocre one? What are 5 signs that your home needs a pressure washing service ASAP?

You get the gist. 

But why does content marketing work so well?

• It drives more traffic to your website
• It nurtures the trust of your readers
• Over time, it turns readers into paying customers

The trick is to use your resources efficiently.

For instance, if you write a long-form blog post, you can repurpose some of this content into several social media posts. You’ll increase the reach of your content without adding more effort!

You should note that effective content marketing doesn’t solely focus on promotional content. This means that your social media feed and blog shouldn’t be filled to the brim with ads for your services and promotional offerings. 

Content marketing is about offering value first. This way, you’re giving more than you are asking for in return. And customers like this kind of attitude.

Create a user-friendly website

Your website is the home-base of your pressure washing business when it comes to online marketing. Whether it’s your sole lead-generation tool or you’re implementing it with other platforms like social media, this is where the core will be.

Your social media posts should have the goal to redirect users to your site. Your content marketing should be hosted here as well.

So what does it mean to have a user-friendly website? Make Visitors Feel Safe. Ever been on a website and noticed the ‘not secure’ sign next to the URL? How did that make you feel?

Yeah, not great.

You may think that getting a secure connection on your website is complicated. But in reality, it’s not as difficult (and expensive) as you believe!

For instance, with platform’s START-UP and GROW subscriptions with the website option, an SSL certification is included.  No need for you to figure out how it works to make your online visitors feel safe when visiting your pressure washing services website.

• Showcase Real Customers

Have some existing customers who enjoyed your pressure washing services? Add their comments to your website as testimonials! 

Testimonials provide social proof that you’re a real pressure washing business who serves real people. No one wants to be the first at trying out a service, and all you need to do to take that fear away is to showcase real customers – and what they have to say about you.

•  Show Real-Time Availabilities

Customers don’t want to do brain gymnastics to figure out when you’re available. All they want is easy access to your pressure washing services.

If they need to do too much work to understand whether or not you’re available – like having to call you directly on the phone – they’ll probably bounce off your site and look elsewhere. It’s 2019 – save the time of both yourself and your customers by adding real-time calendars to your site!

•  Create Mobile-Responsive Pages

Many people use their mobile devices to browse online. If a prospective customer lands on your site via mobile, they need to have a seamless experience.

If your site is only optimized for desktop, the mobile experience will be clunky and off putting. Let’s say it again – making customers work too hard will chase them straight into your competitors’ arms!

Nowadays, you don’t need to design a mobile version yourself. Using a mobile-responsive tool to create your website – like our platform – ensures that you can keep a single version of your site that looks great on all platforms.

Offer instant booking

How many times have customers decided to book your pressure washing services, then changed their minds because your booking process is too complicated?

No matter how many times this has happened, make sure it doesn’t happen again.

Implementing a real-time pricing and booking system is not only beneficial for your customers – it helps you run your business with less repetitive work involved. Before leads have time to change their minds out of frustration, they’ll be booked in and notified.

Even better? Give customers the option to pay you online. That way, you’ll ensure you get paid every time and won’t waste your time fighting over your fees.

This works amazingly for lead generation for 2 reasons:

• Customers are more likely to go through with booking your pressure washing services
• New customers are more likely to recommend you via word of mouth if they enjoyed the experience on your booking page

It may sound complicated to implement all of that on your website, but with our fully customizable “All-in-1” business solution for pressure washing businesses, it’s easy to generate leads with your website.

Retarget prospects in social media ad campaigns

Let’s say an online visitor lands on your website. The visitor checks out a page or two on your site, then leaves. What happens next?

Chances are, they’ll never land on your site again.

That’s a lost lead and lost potential income!

To make the most of all your online visitors, you can retarget them when you launch ad campaigns on social media. This means people who have already visited your website will start seeing an ad for your pressure washing services all over their feed.

When done right this will keep you top of mind, capture their interest, and make them more likely to visit your site again. Essentially the more a prospect is exposed to your brand, the more likely they will be to become a paying customer.

Redirect Google users to your booking page with PPC

Pay-per-click is a common marketing technique that involves paying Google every time someone clicks on your page.

Why would you pay for that?

Because Google will place it at the top of the search results when people search for related terms, like ‘Pressure washing service near me’ or ‘Best pressure washing service in my area’.

However, don’t make the mistake of paying to redirect traffic to your home page. Home pages are too general – visitors will most likely browse for a while, then bounce off and go about their day.

Instead, redirect traffic directly to a booking page. They won’t need to jump through hoops to book your pressure washing services. In less than 5 minutes, they can book you and pay for your services.

The best part is that leads that come from Google PPC ads are already qualified! They’re searching for pressure washing services, so you don’t need to convince them that they need you. It’s that easy.

Scale your pressure washing service business with predictable lead generation

When it comes to lead generation for pressure washing service businesses, it can feel like there’s a black hole of information and too much to do.

But when you maximize your resources to become more efficient, you don’t need to reinvent the wheel. All customers want is a great experience with you – and with an amazing online platform, you can give it to them.