You’ve probably tried traditional methods of advertising your pet services business.
Like hanging posters, handing out flyers, and even going door to door.
However, traditional methods of marketing and advertising have one fatal flaw – the reach is limited.
On the other hand, digital marketing can reach your pool of potential pet-owning customers from anywhere, at any time. When people are not at their computers for work or leisure, they’ll be scrolling on their mobile phones on social media.
Here’s how to start a digital marketing strategy that works in 2019 to grow your pet service business.
This post is an offshoot from How To Run A Profitable Pet Services Business. Read the main post to learn everything you need to know!
Connect Your Social Media to Your Website
Having a user-friendly website plays a huge part in selling your pet services online, but social media can be just as powerful, if not more.
Instagram has over 1 billion active users; as of this June, Facebook has even more, with 2.41 billion monthly active users (and 1.59 billion daily users).
Of course, not all of these users are potential customers, since you have a local business. However, these numbers should tell you one thing – there’s a ridiculously huge amount of people using social media everywhere across the world.
An easy way to access this pool of customers is to link your website directly to your social media profiles, making it easier than ever to book you.
Facebook and Instagram even have built-in ‘Book Now’ buttons for business profiles, and with PodiumIO, you can directly link your Real-Time Pricing & Booking Pages to these buttons! Now your customers don’t have to leave social media to book an appointment for their furry friends.
Grow an Email List
Did you know that 73% of millennial customers prefer businesses that communicate via email?
And since 70% of millennials own pets, email marketing is definitely a profitable way to widen your reach.
With a list of potential customer emails, you can send out educational content, updates about your business, fun content like ‘dog of the week’, and promotional offers that turn subscribers into paying customers.
Here are a few ways you can grow your email list:
- Add an exit-intent popup on your website offering a coupon in exchange for an email address
- Create a free resource (pet care eBook, pet travel guide, dog walking tricks, etc) and trade it in exchange for an email address
- Promote a contest on social media (hint – participants need to enter their email!)
- Add opt-in forms for your email newsletter on your website footer and sidebar
Get Your Website Found with SEO
What do people do when they need a new dog groomer, dog walker, or dog pooper-scooper?
They look it up on Google.
There are two ways to end up on the first page of Google results: pay for each click with Google Ads, or optimize your website to be found on search engines for specific keywords.
Optimizing for SEO, when done right, can be much more profitable than PPC ads, although the latter can also be an effective marketing method. But for now, let’s focus on SEO.
Here are some ways you can get your pet services site to appear at the top of search results:
Scale Your Business with Digital Marketing
A strategic and efficient digital marketing strategy can go a long way in helping you scale your business from a solo venture to a pet service empire.
Thanks to digital marketing, you can reach an abundance of potential pet owners online, whether you do it via email, social media, or directly on search engines.
You’ll not only reach more potential customers, but also make it easier for them to interact with your online presence and choose you against the competition.