Take the Green Route
Harsh chemicals can be toxic for the environment, and as a result, some clients may be wary about choosing just any house cleaning service.
So why not go the green route and use safe products that are good for the environment?
When you add green services to your roster, you’re adding value to your cleaning services. Not only will your clients get a clean home without having to clean themselves – they’re doing so in a safe and environmentally-friendly way.
Make sure to advertise the fact that you’re going green – on your website, your social media, your flyers, and anywhere else where you talk about your home cleaning services.
However, you can go a step beyond positioning your services as green.
Keep this in mind – people like to feel good about themselves and their choices. So can you angle that to your advantage?
Use client-centric words that make it all about your clients and how they are the ones making a positive impact on the planet.
For instance, instead of writing something like this on your website:
“We only use cleaning products that are environmentally friendly.”
Try using this type of angle:
“You can make a difference – by choosing our services, you’re taking responsible actions toward a sustainable future and making sure your home is safe of harmful chemicals.”
Notice the difference?
Here’s a quick tip – to make sure you’re writing in a value-oriented way, you can start with the basic feature you’re offering, then ask, “So what? What’s in it for the customer?” Taking this extra step will go a long way in increasing the perceived value of your services.
